RFP-UC24-021 - TRAFFIC SAFETY EDUCATION CAMPAIGN

Ulster County Transportation Council, in coordination with the Ulster County Office of the County Executive, Ulster County Planning Department, and Ulster County Traffic Safety Board, is seeking a qualified advertising and marketing firm with experience in traffic safety education to develop a traffic safety education campaign for Ulster County. The approach to this campaign should be based on local concerns and conditions and rely on proven methodologies and research recommendations for producing effective traffic safety campaigns. It should be well-designed and utilize evidence-based behavior change techniques which are informed by relevant data and an understanding of why people are engaging in dangerous behaviors. The messages that result must reach and resonate with the target audience(s).