Specifications include, but are not limited to: The State Road & Tollway Authority (SRTA), and the selected PR Agency of Record (PRAR) will provide ongoing strategic and creative support related to branding and graphic design, campaigns and strategic counsel. Program support may include, but is not limited to, Peach Pass (and all associated sub-programs), the Georgia Express Lanes, the Customer Service Back Office and other programs, services and products associated with the Peach Pass brand. The goals of these programs and associated support from the PRAR include driving awareness, generating participation and/or encouraging behaviour change through compelling content and design, national and statewide partnerships, media outreach, social media strategy and more. Strategic counsel support may include, but is not limited to communications and marketing plan development input, crisis and issue management counsel, communications training, media messaging and monitoring. PRAR will provide SRTA with individual Scopes of Work (SOW) for each project SRTA requests. If a SRTA project is Out of Scope or at risk of going over the budget specified and agreed upon by both parties within the SOW, PRAR will notify SRTA and will provide an amended SOW with the additional costs included or seek ways to get it back within the approved budget request. The PRAR will provide a dedicated resource that can be on-site when required (no more than 1 day per week on average). The dedicated resource will be available to meet tight deadlines and quick turnarounds for this project with the below response time levels to ensure set expectations. - Priority Level 1: With a response time of 2 to 4 hours - Priority Level 2: With a response time of 4 to 8 hours - Priority Level 3: With a response time of 1-2 Business days; Work Orders: Branding Support: Update/maintain master brand guidelines; Develop supporting brand standards for program/project level needs; Counsel/support for internal and any third-party/contractor designers; As needed, develop and/or refine additional logos and/or collateral for program/project-level to align with master brand and brand style guide; Provide rollout and implementation support for branding elements across communications channels, both internal and external; Provide image/photography support, as needed; Provide strategic support and develop content for SRTA owned channels upon request, i.e. SRTA Annual Report, Employee Newsletter, Toll Talk and social channels; Development of FY2025 SRTA Annual Report; Present 2-3 design concepts for client review; Develop and gain approval on content outline; Develop workback timeline and provide project management; Work in partnership with SRTA communications to secure all content and coalesce reporting information for inclusion; Provide writing and editing support to create compelling storyline and cohesion; Design/layout in accordance with SRTA brand guidelines; Secure/and or create photography and graphics; 2025 Annual Report and accompanying tri-fold – graphic file for internal printing...